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re:direct movement launches at DMA
At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call...
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Can the reinvention of direct start on a cocktail napkin?
At the re:direct launch at DMA09, we invited client, agency + industry guests to write suggestions on a napkin. We got a big stack of ideas, and we quickly loosely organized them into buckets. Below...
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Does Holiday Relevance = 40% Off and a Five-Star Review?
It’s that magical time of year, the Holiday season once again. Every day the retail email fairy leaves me well over 20 (some days over 40) red and green emails to spread joy and cheer throughout my...
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Best direct campaigns of last 30 years
DMNews is celebrating 30 years. Here are a few of our contributions to the most iconic and popular direct response campaigns, whose innovations helped shaped today’s. 1. Shell — The Shell Answer Man...
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Search for the World’s Greatest Sales Person Begins
Our founder, David Ogilvy, started in sales. His crusade “We Sell, or Else” is ours to this day. On March 30, to reaffirm our commitment to salesmanship, to celebrate the skills and craft of those who...
View ArticleStarting Out in the New Direct
Does it border on arrogance to write about the skills it takes to get the best start in a career in direct, while we soldier through the worst job market in decades? When the better part of generation...
View ArticleReturning Nobility to Sales
Up on Adweek this week is “Returning Nobility to Sales,” a piece about the industry accepting its role in sales and rising to the defense of great salesmanship. Check it out and be sure to see and vote...
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Direct Marketing: Great Industry, Crappy Name.
A few weeks ago, I had the privilege of attending the 32nd Annual Caples Awards. For those of you unfamiliar with this contest, it’s the Grammys of Direct Marketing (I’m reserving the Tonys title for...
View ArticleJudging for World’s Greatest Salesperson underway
The response has been tremendous — we’re keeping track both of how many people participated around the world and how they participated. From Linkedin postings in our Sell_Or_Else group to Twitter...
View ArticleSpeaking very directly at the BDMA
Just got back from speaking at the Belgian Direct Marketing Association (BDMA) annual congress. Was honored to be one of four keynotes, mine on creativity. Ogilvy Brussels was generous to host me, look...
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